UK Sports betting operations in Europe constitutes a rather large proportion of the gambling industry within the nation as a whole. As one of the world’s flagship nations in the ongoing development and flourishing of this pursuit which is loved by so many all over the globe, the UK has found itself as somewhat of a taste maker when it comes to setting new standards and abolishing those which have become old and irrelevant.
On top of this status as a leading pioneer in competitive wagering, particularly as far as sports contests are concerned, the United Kingdom is also home to some of the world’s most successful sports betting companies. Known colloquially as ‘bookmakers’, these companies have a very strong foothold within the towns and cities of the country, not to mention in overseas territories. Some of the most well-known and successful bookmakers firms in the country have a long and rich history extending back to the foundation of the standardisation of the sports-related practice in the early 20th century.
It is not uncommon for one British main street to host in excess of two or three different shops, or for one town to have more than one shop representative of the same company! Such is the scale of popularity for sports wagering in the United Kingdom, that it has become an intrinsic part of the nation’s fabric.
As sports themed betting has made the evolutionary leap from offline and physical formats over to digital, internet-based mediums and hosts, the United Kingdom has continued to lead the way. Many, in fact most if not all of the UK’s domestic bookmakers are now represented in an online capacity in one way or another and were among the very first in the world to set up shop on the world wide web.